Profile
Berni Raeside is a well-known and respected marketing consultant & PR professional in the IT supply and Printing industry – and in the wide-format print and imaging industry in particular. Her no-nonsense style and realistic approach to marketing budgets & return on investment means she is popular with both marketing and sales directors alike.
13 years experience of sales and marketing in the wide format print and imaging market, including two years with the leading UK Apple reseller and seven years as marketing manager for the UK's largest specialist large-format distributor, has meant that her knowledge is well rounded and she delivers sales and marketing strategies that work.
She spent the last 4 years as managing director of JBMC – the first ever agency to specialise in channel marketing within the UK specifically for the wide-format print and imaging market and has worked on projects for a range of manufacturers including HP, Canon, Mutoh, Summa, Onyx, Rimage, Kala and many more.
Berni brings with her a wealth of knowledge and experience that only comes from actually working in and committing to the industry. Her network of contacts over the years has expanded to include press, media, supplier and reseller networks across the UK and Europe.
